UX Design Services

Leverage design powered by empathy and make user experience for your website as seamless as possible.

How we can help

We craft user-centric websites that boost adoption rates by making navigation intuitive and information readily accessible. By aligning your site's architecture with user journeys, we minimize friction and maximize conversions, turning visitors into active participants.

Moreover, our designs create a seamless experience that strengthens your organizational identity, fostering user loyalty and retention. With our expertise, your website becomes more than just a digital asset—it becomes a powerful tool for engagement, conversion, and long-term user satisfaction.

OPTIMIZE YOUR USER EXPERIENCE

Our process for purposefully crafted design

1 Research and Assessment

We learn more about who you are, your target audience, your challenges, and your goals.

2 Stakeholder Workshop

We align stakeholder vision and motivate ideas to create a roadmap for exceeding expectations.

3 Findings and Recommendations

Promet Source produces a comprehensive Findings and Strategy Recommendations document.

4 Design Planning

We translate our findings and recommendations from the previous phases into actionable strategy and tangible designs.

5 Design Production

We build various prototypes of the design based on the results of the previous phases.

6 Finalization

You get a digital style guide to serve as a reference document to ensure all who work on the site will keep to the same branding.

7 ADA Visual Audit

We conduct an audit to ensure your new design is accessible to all users.

Featured Projects

Learn how Promet Source designed the Portland State University website to boost student engagement and drive enrollment growth.

Read the Portland State University Case Study

View all work

See how Promet Source boosted the search functionality and streamlined navigation of the American Camp Association website.

Read the American Camp Association Case Study

FAQ's

UX design is absolutely worth the investment. As Peter Ross, Director of UI/UX, explains, "When you decide to have a website, it becomes your responsibility to ensure that your users are able to use it as well as they can."

The main purpose of UX design is to create intuitive, efficient, and enjoyable user experiences. Good UX design:

Improves user satisfaction and engagement
Increases the likelihood of users interacting with your site
Helps users find the information they need quickly
Contributes to higher conversions and better retention rates

Our UX design services include a combination of the following:

Concept Storyboarding
Information Architecture
Sitemaps
Navigation Design
Usability Testing
User Personas
Branding

And these components will be present regardless of the combination:

Design Production
Digital Style Guide
ADA Visual Design Audit

UX design is particularly important for public sector websites because they serve as virtual town squares. Government websites must cater to a broad range of constituents. UX design helps by:

Organizing information to accommodate various user groups effectively
Incorporating features useful to users such as tabs for common tasks
Ensuring accessibility and ease of use for all citizens
Helping efficiently organize information, which is crucial as public sector entities often lag in adopting design best practices

UX design and human-centered design are closely related. At Promet Source, they follow a human-centered design approach that involves:

Empathy: Understanding the audience you're designing for
Look: Research and discovery phase
Understand: Analyzing user patterns and problems
Make: Design, prototyping, and testing

This approach ensures that UX design is centered around user needs and behaviors.

Yes, UX design significantly impacts SEO. While UX itself isn't a direct ranking factor, it influences page experience, which is a ranking factor. Good UX design contributes to SEO by:

Improving Core Web Vitals (loading performance, interactivity, visual stability)
Enhancing HTTPS security
Avoiding intrusive interstitials
Creating a user-friendly site that encourages engagement, indirectly boosting SEO

User testing is crucial for successful UX design. Our team uses various methods to incorporate user feedback:

Moderated user testing: One-on-one interviews with users, observing their interactions with prototypes
Surveys and tests: Using tools like SurveyMonkey and Helio for click tests and feedback collection
Iterative design process: Making changes based on user feedback and retesting

While direct access to end users is ideal, there are alternative approaches:

Leveraging your insights about your user base
Analyzing data from tools like Google Analytics
Applying best practices and usability heuristics
Using internal stakeholders or employees who understand the target audience

For diverse user groups, especially in government websites, our team:

Identifies and prioritizes the most prominent constituent groups
Allocates visual real estate based on group significance
Ensures multiple pathways to access content (primary navigation, dropdown menus, search bars)
Uses cross-linking throughout the site for continued exploration
Designs based on user behavior observed during testing