Pulsafeeder, Inc.
Client Info
Pulsafeeder, Inc., is a leading manufacturing company within the Fluid & Metering Technologies Business Segment of IDEX Corporation’s global enterprise, which employs 7,000 people operating in more than 20 countries. Since 1936, Pulsafeeder has been the recognized global leader in fluids handling technologies, building an impressive track record within industries and applications that include boiler water treatment, food and beverage disinfection, irrigation, livestock, municipal wastewater, desalination, swimming pool water treatment, car wash equipment, cooling tower water treatment, and more.
They needed their website to better reflect their premium market position and capture more leads.
Industry
Top challenge
Top solution
It was a great experience enhancing our website look and functionality. Major improvement on capturing leads in several areas of our site resulted.
What We Did
We combined their Drupal 7 to 8 migration with a complete redesign, creating a platform that showcases their technological leadership. The new site features 3D product images, video streaming capabilities, and a revamped lead capture system. We also implemented Drupal Layout Builder to give their team more control over content updates.
Better Lead Generation
We transformed their contact system from one that scattered inquiries to local sales managers into a centralized lead capture platform. This new approach helps track all customer interactions and forms the foundation of their customer relationship management system.
Striking Visual Experience
The site now matches Pulsafeeder's premium market position with high-quality 3D product images and embedded video content. These visual elements don't just look good—they help customers better understand complex products and make informed decisions.
Simple Content Management
Their marketing team can now quickly update content and adjust layouts without technical help. The new system uses Drupal Layout Builder's drag-and-drop interface, making it easy to keep product information current and respond quickly to market changes.
The Result
The new platform successfully positions Pulsafeeder, Inc. as a premium solution provider while improving lead generation. Better navigation, engaging visuals, and strategic calls-to-action have created a more effective sales tool that properly represents their market leadership.
Research & Strategy
- Competitor analysis
- User journey mapping
- Lead capture planning
- Content strategy
Design & UX
- Video integration
- Navigation redesign
- Visual branding
Technical Development
- Drupal 8 migration
- Layout Builder setup
- CRM integration
- Performance optimization
Content Tools
- Media library setup
- YouTube integration
- Breadcrumb navigation
- Editor training
Let’s start your project
If you're looking to capture more leads while showcasing your products in their best light, let's talk about building a website that works as hard as your sales team does.
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