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New Possibilities for a High-Stakes Purpose

Marin County Behavioral Health and Recovery Services Prevention and Outreach

Marin County Behavioral Health and Recovery Services Prevention and Outreach website cover

Client Info

The Marin County Prevention and Outreach team is focused on fostering resilience, creating hope and strengthening community connections. In addition to providing direct support services, the team leads the Marin County Suicide Prevention Collaborative, launched in response to the county’s February 2020 suicide prevention strategic plan. Managing more than 30 contracts with community-based organizations, Prevention and Outreach conducts advocacy, training, and education in the community to create greater awareness of and access to Marin County behavioral health resources and services. 

Industry

State & Local Government

Top challenge

Access to information about the Prevention and Outreach team’s services along with vetted and recommended community resources, had been buried within the main Behavioral Health website.
As outreach to community members who are in critical need of support is an essential focus of the site, resources needed to be not just easy to access, but comforting and encouraging.
While the primary audience was youth, the site needed to appeal to and engage with a diverse demographic that included all ages, multiple ethnicities, the entire socio-economic spectrum, as well as caregivers and mental health professionals.
The CMS platform needed to be one that could be richly and easily expanded upon by members of the existing Prevention and Outreach Team, without needing to reach out to the IT department.

Top solution

The new site’s UX allows for access to all resources directly from the home page. Resources are presented in meaningful categories that include Suicide Prevention, Parenting & Families, Schools & Educators, and Mindfulness & Self Care.
All critical hotline phone numbers are displayed prominently on the home page, and repeated again prominently on the footer. Within every section, opportunities to get help are highlighted.
A handwritten script-like font on the home page, along with rounded corners on the photos and a contemporary UX, contributes to a comforting, human touch.
Promet’s Provus solution enables content editors to easily work with established design components to update content, add functionality and switch up layouts as needed.
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We now have the advantage of an Open Source CMS that is aligned with the worldwide Drupal Community. The result is big benefits. Taking all factors into account, we estimate that the annual cost savings will exceed $100,000.

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Quazi Hashmi
Program Manager, County of Orange, California
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Learn more about how we got there


 

A Tightly Orchestrated Migration Plan

The aggressive schedule and multiple moving parts associated with the migration of 41 distinct county sites into a cohesive whole called for a finely tuned plan that was closely adhered to throughout every phase of the carefully orchestrated, 18-month migration. The project was divided into 12, six-week waves, each with a different sets of site owners. Every one of the 12 phases began with a discovery session and included weekly meetings, multiple UAT checkpoints, extensive documentation, and training.

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No-Code, Drag-And-Drop Content Editing

Provus, which is Promet’s newly launched component-based design system, proved to be a defining factor in the success of the project -- driving a high degree of development efficiency, while empowering site owners and content editors with the ability with access to a robust library of content editing components.With Provus, the keys for managing the site have essentially been turned over to individual site owners and an empowered cadre of 100+ content editorsLeveraging Drupal Layout Builder, along with a carefully curated set of components, Provus provides site owners with layout options based upon sets of component blocks that can be mixed and matched for no-code, drag-and-drop content editing. While each of the sites is utilizing the same code base, every department’s site has a distinct database, with a cohesive design language and brand guidelines.

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Open Source Advantage

The Open Source Drupal CMS has sparked a depth and breadth of benefits. No longer locked in with proprietary software and the associated vendor licensing fees, Orange County now owns the code to its site and is positioned to benefit from the upgrades, new releases, and collective brainpower of the million-member-strong Drupal Community.Significant cost savings are resulting from the elimination of proprietary software licensing fees, a favorable hosting fee model with Acquia, and greater efficiencies overall. Current estimated annual cost savings now stands at $100,000.Savings stemming from migration to an Open Source CMS are in alignment with Promet’s conviction that public funds should not be used to pay for private code.

A CMS That Allows for Flexibility

The Open Source Drupal CMS has sparked a depth and breadth of benefits. No longer locked in with proprietary software and the associated vendor licensing fees, Orange County now owns the code to its site and is positioned to benefit from the upgrades, new releases, and collective brainpower of the million-member-strong Drupal Community.Significant cost savings are resulting from the elimination of proprietary software licensing fees, a favorable hosting fee model with Acquia, and greater efficiencies overall.

The Result

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Research

  • Competitive benchmark
  • User personas
  • Site map and User Journeys
  • Wireframes

Branding

  • Identity extension
  • Digital brand guidelines
  • Market research

Digital experience

  • Creative direction
  • Website design
  • Design system

Development

  • Front-end development
  • Website migration
  • Custom Drupal CMS
  • Quality assurance

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